品牌经理篇

5．品牌经理篇 Brand Manager

体育公司招聘品牌经理：

Brand Manager

Sports Corporate

You are a proven leader with a formal management background in Sports Brand Marketing．Yourre a strategic thinker，creative man and a highly motivated team player with a solid understanding of sports brand equity．Operating from the Sports Corporate head office located in Shanghai，China，your responsibilities will be to prepare，execute，and manage the Sports Brand marketing plan．Along with your experience，you have a university degree in marketing（Sports Mgmt．）．We thank you for your interest and ask that you fax your c．v．to（0086－21） 1234 5678．

注　释：

c．v．＝curriculum vitae履历，简历——A summary of oners education，professional history，and job qualifications，as for a prospective employer．关于某人所受教育、专业经历以及工作资格的简要说明，如即将被雇用的雇员的履历。

international level 3in basketball 国际篮球水平三级。

organizational，leadership and management skills组织、领导和管理技能。

sports brand marketing plan 体育品牌行销策划。

university degree in marketing（sports mgmt．） 大学体育管理行销学位。

Words and Expressions

brand manager 品牌经理

brand marketing 品牌行销

candidate n．候选人，投考者

coaching experience 教练经验

effective communication skills 有效的沟通技能

execute vt．执行，实行，完成

head coach 主教练

highly motivated 非常有激励作用的，非常积极主动的

mgmt．management的缩写，管理

possess vt．占有，拥有，持有，摆布，支配

preferably adv．更适宜

proven （prove的过去分词）adj．已证明的，被证实的

resume n．履历，简历

solid adj．坚实的，坚固的，结实的

sports brand equity 体育品牌（资产）价值

sports corporate 体育团体

strategic thinker 战略思想者／家

team player 团队（配合）成员

Exercises

1．Answer the Questions

（1）These passages would most probably be found in：

a．the classified section of a newspaper．

b．a business catalog．

c．your textbook．

d．playground．

（2）What should an interested candidate for the position of Brand Manager submit with his or her application？

a．A current address and mobile phone number．

b．A signed contract．

c．A summary of work experience．

d．A reference letter．

（3）Which position needs five years of work experience？

（4）How many ways could you contact with BSC Menrs Basketball？________

（5）Both positions prefer university degree．True______／False______

（6）‘Marketing’means________

a．the act or process of buying and selling in a market．

b．a place where goods are offered for sale．

c．to deal in a market．

d．up for sale．

（7）‘management background’means the practical experience of managing，handling，supervision，or control．

True______／False______

（8）‘c．v．’in this advert is the________．

a．constant value．

b．abbreviation of curriculum vitae．

c．constant velocity．

d．constant Voltage．

（9）Which of the following is NOT a requirement for the job of Brand Manager advised？

a．management background．

b．a strategic thinker and a highly motivated team player．

c．to work in Shanghai．

d．college diploma．