专业名称与代码:广播电视学 050302
专业培养目标:本专业根据广播电视传播事业的需要,面向传媒业培养掌握新闻传播学基本理论和广播电视传播技能,具备媒体运营和广告经营管理、传播新技术运用等方面能力,能够在广播电视媒体、企事业单位、政府机构部门,从事广播电视媒体的采访写作、编辑评论、策划、主持等方面专业工作,也能够在政府部门和企事业单位的宣传、策划、经纪、媒体从事传播活动运营等工作的高级新闻传播专业人才。
专业毕业要求
1.掌握马列主义基本原理、中国近现代史纲要、毛泽东思想与中国特色社会主义理论体系概论主要思想,树立正确的人生观、世界观、价值观,具有良好的政治素质、敬业精神和新闻职业道德。
2.掌握广播电视学、传播学、新闻学的基本理论以及媒介分析、媒介批判等方法。
3.具有新闻采访、写作、编导、摄录、制作的基本能力及广播电视节目策划、制作、评论和分析能力。
4.熟悉国家有关的宣传方针、媒体管理政策和法规,具备一定的媒介经营管理能力,并具备一定的节目制作和创意工作能力。
5.了解较为广泛的人文社会科学知识,具备良好的外语应用能力,能够阅读专业外文书刊,在听、说、读、写、译等方面具有较高的实际运用能力。
6.具备一定的传播新技术能力以及初步的学科研究能力,具有一定的批判性思维能力。
7.具有健康的体魄和心理素质,达到大学生体育锻炼合格标准。
毕业要求及实现途径
主干学科:新闻传播学。
核心课程:新闻学概论、广播电视概论、传播学概论、广告学概论、社会科学研究方法、媒介经营与管理、电视新闻节目、电视栏目策划、新媒体概论与实务、电视摄像等。
主要实践性教学环节:主要实验课程包括电视新闻摄像实验、电视编辑实验、摄影技术和构图实验、计算机辅助设计实验等。
本专业有课程实习、教学实习、假期实习、毕业实习四级实践性教学体系。平时根据相关课程安排,就与课程相关内容在校内进行实习;假期要求学生在电台、电视台或其他新闻媒体实习;第七、第八学期到电台、电视台等媒体进行为期3至4个月的毕业实习。全部实习时间总共在30周以上。
修业年限:四年。
授予学位:文学学士。
相近专业:新闻学、广告学。
Program for Broadcasting and TV
Specialty and Code:Broadcasting and TV 050302
Education 0bjective:The program enables students to develop morally,intellectually,physically, and aesthetically,to be professional on journalism,to acquire sufficient knowledge of Radio&Television and Communication for the need of media industry,as well as some geosciences knowledge and related scientific and cultural knowledge.Students may develop their career as a reporter,editor,planner,agent,host,etc.Students can be qualified as instructors or researchers in relative fields as well.
Graduation Requirements
1.Mastering the basic principles of Marxism,the brief introduction of Chinese modern history, introduction to Mao Tse-tung thought and the theoretical system of socialism with Chinese characteristics,and so on,establishing a correct outlook on life and world,being equipped with good political qualities,professional spirit and journalistic ethics.
2.Master radio and television,communication,journalism's basic theory and media analysis, media criticism and research methods.
3.Having the basic capabilities for news gathering,writing,TV directing,recording,and the analysis capabilities for radio and television program planning,production,comments.
4.Familiar with the relevant national policy advocacy,media management policies and regulations,with basic media management capabilities,and have the ability for program production and creative writing and editing.
5.Learn more extensive knowledge of humanities and social sciences,have good foreign language ability to read professional foreign language books,with high practical ability to use listening,speaking,reading,writing,translation and other aspects.
6.Have the ability to spread of new technologies and the initial disciplinary research capacity, with some critical thinking skills.
7.Being healthy both on the body and mind,being qualified for the physical exercise standard of college students.
Graduation Requirements and Ways to Achieve
Major Subjects:Journalism Communication.
Main Courses:Introduction of Journalism,Introduction of TV and Broadcasting,Introduction of Communication,Advertisement Theory and Practice,Research Methods and Data Analysis in the Social Sciences,Media Operation and Management,TV News Program,TV Program Planning,New Media Theories and Practices,TV Shooting and TV Images and so on.
Practical Work:Independent Study on Original Marxism Journalistic Classics,TV News Program Production Training,Cognitive Practice,Teaching Practice,Undergraduate Practice,Undergraduate Thesis.
Duration:four years.
Degree Granted:Bachelor of Arts.
Related Specialties:Journalism,Advertising.
广播电视学专业课程教学计划表
Course Descriptions of Broadcasting and TV
注:通识教育选修课学分和创新创业自主学习学分未列入具体学期。
广播电视学专业课程分类统计
Course Category Statistics of Broadcasting and TV
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