专业名称与代码:视觉传达设计 130502
专业培养目标:本专业培养具备广阔的学术视野、创新开拓能力,能在广告策划公司、企业设计部门等从事品牌设计、广告设计与策划、动画和视频设计、新媒体视觉设计的全方位设计人才。
专业毕业要求
1.掌握艺术设计的基本理论、基本知识。
2.掌握视觉传达设计的设计方法和技术。
3.具有独立完成设计成品的基本能力。
4.熟悉设计行业的相关方针、政策和法规。
5.了解视觉传达设计的理论前沿、应用前景、发展动态、行业需求。
6.具有一定的科学研究和实际工作能力,具有一定的批判性思维能力。
毕业要求及实现途径
主干学科:设计学。
专业核心课程:设计造型基础、艺术概论、图形设计、书籍设计与工艺、数字影像设计、界面设计、品牌设计、展示与导向设计、广告设计与策划等。
主要专业实验:数字表现、数字后期合成、数字影像设计等。
主要实践性教学环节:写生与作品展示、设计实践工作室、毕业设计与展示、毕业论文。
修业年限:四年。
授予学位:设计学学士。
相近专业:数字媒体艺术、美术学。
Program for Visual Communication Design
Specialty and Code:Visual Communication Design 130502
Education 0bjective:This professional training has a broad academic perspective,innovation and development ability,can be in advertising planning company,enterprise design department and other brand design,advertising design and planning,animation and video design,new media visual design of the full range of design talent.
Graduation Requirements
1.Master the basic theory and knowledge of art design.
2.Master the design method and technology of visual communication design.
3.Has the basic ability to independently design products.
4.Familiar with the related policy,the design industry policies and regulations.
5.The understanding of visual communication design theory,application prospect,development, industry demand.
6.With the scientific research and practical work ability,have certain ability of critical thinking.
Graduation Requirements and Ways to Achieve
Major Disciplines:Design Science.
Main Courses:Foundation of Design Modelling,Introduction of Arts,Graph Design,Book Design and Technology,Digital Image Design,UI design,CI Design,Exhibition Design,Product Visual Design,etc.
Lab Experiments:Digital Performance,Late Digital Synthesis,Digital Image Design,etc.
Practical Work:Scene Sketch Works Exhibition,Design Studio Practice,Graduation Project and Exhibition Presentation,Graduation Thesis.
Duration:four years.
Degree Granted:Bachelor of Design Science.
Related Specialties:Digital Media Art,Fine Arts.
视觉传达设计专业课程教学计划表
Course Descriptions of Visual Communication Design
注:通识教育选修课学分和创新创业自主学习学分未列入具体学期。
视觉传达设计专业课程分类统计
Course Category Statistics of Visual Communication Design
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