专业名称与代码:市场营销 120202
专业培养目标:本专业旨在培养系统掌握行为和管理科学理论及方法,具备运用管理、经济、法律方面的知识和能力,具有国际视野的营销知识和能力,能在企事业单位、政府部门从事市场营销与管理以及在教学科研机构从事教学、科研方面工作的市场营销学科高级专门人才。
专业毕业要求
1.掌握市场营销管理科学的基本理论、基本知识,熟悉有关市场营销调查、计划、预测等方面问题的定性和定量分析方法。
2.了解国家关于市场经济体制下有关市场营销方面的方针、政策、法律和法规,了解国外市场营销发展的新趋势,熟悉我国有关市场营销发展的新动态。
3.具备运用市场营销基本理论来分析和解决市场营销实际问题的基本能力,应具备市场营销策划、广告策划、企业形象设计等方面的实务能力。
4.学生能熟练掌握一门外语,具备较强的计算机能力,能熟练、规范使用普通话、规范汉字,且具备一定的口头表达能力和人际沟通能力。
毕业要求及实现途径
主干学科:工商管理、应用经济学。
专业核心课程:微观经济学、宏观经济学、管理学、市场营销学、消费者行为学、市场研究、企业战略管理、人力资源管理等。
主要专业实验:电子商务、应用统计学B、管理信息系统、生产与运作管理。
主要实践性教学环节:教学实习、营销情景模拟综合训练、毕业实习、毕业论文等。
修业年限:四年。
授予学位:管理学学士。
相近专业:工商管理、经济学、国际经济与贸易。
Program for Marketing
Specialty and Code:Marketing 120202
Education 0bjective:This major fosters students to acquire a solid grasp of behavior and management science theory and method,to foster students with the knowledge and capability of management, economics and relevant laws,and also their applications,to have an international view on marketing knowledge and capability,capabilities of working in enterprises and government,universities and scientific research institutions on marketing management and business administration after graduation.
Graduation Requirements
1.To grasp basic theories and knowledge of marketing management;to grasp the quantitative and qualitative approaches to market research,market planning and market forecasting.
2.To know about government policies,regulations and laws in the related areas of Marketing;to grasp the skills to find out the latest development in theoretical and practical marketing management.
3.To possess the capabilities of using the basic theories to analyze and solve practical problems about Marketing;to possess the practical abilities of planning,designing and implementation.
4.To master a foreign language,computer operation skills,communications and interpersonal skills.
Graduation Requirements and Ways to Achieve
Major Disciplines:Business Administration,Applied Economics.
Main Courses:Microeconomics,Macroeconomics,Management,Marketing,Consumer Behavior Management,Market Research,Corporate Strategy Management and Human Resources Management, etc.
Lab Experiments:E-Commerce,Applied Statistics B,Management Information System,Production and Operations Management.
Practical Work:Teaching Practice,Comprehensive Practice in Marketing Scenarios Simulation, Graduation Practice and Graduation Thesis,etc.
Duration:four years.
Degree Granted:Bachelor of Management.
Related Specialties:Business Administration,Economics,International Economics and Trade.
市场营销专业课程教学计划表
Course Descriptions of Marketing
注:通识教育选修课学分和创新创业自主学习学分未列入具体学期。
市场营销专业课程分类统计
Course Category Statistics of Marketing
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