尽管，印度搜索引擎营销产业近几年随着全球的发展也在飞速地发展起来，但是，印度的搜索引擎营销产业还远没有实现它在搜索领域全部的发展潜力，也没有与印度互联网用户基数发展达到一致性。在印度，有一种普遍的期望就是互联网媒体能够转换成为一种动态的模式。【117】因此，广告将不是被预先定义的，而是以实际发展而创造的。广告需要更多精准的度量尺度出现。在这种全球发展的大环境下，这是很有可能实现的。现在，搜索引擎有能力了解文本语言，随着更新的技术的出现，很有可能搜索引擎将有能力理解图画和视觉数据。
与全球趋势相比较，印度搜索引擎营销产业仍然还处于入门阶段。但是随着时间的发展，以及对印度有利的市场大环境，这一产业将会很快地打破现存的发展水平，适应国际发展的大趋势。
印度现在是最大的信息技术外包产业大国之一，它在搜索引擎营销外包商业也占有很大的优势，不过，印度当务之急，还要在技能方面有较大的改进以适应这一产业的发展需求。
注释
【1】MTNL To Allow 2G Subscribers To Migrate To 3G, on May 24th, 2010, http://www.medianama.com/2010/05/223-mtnl-to-allow-2g-subscribers-to-migrate-to-3g/
【2】定义：声称使用者，指在过去偶尔使用过互联网的个人；积极的使用者，指在上个月至少使用过一次互联网的个人；未使用过互联网的人，指从来没有接入过互联网的个人；无互联网用户，指家里没有接通狐狸玩网的家庭。
【3】Source—NRS2006（所计算人口为12岁及以上年龄）。
【4】India's Mobile Phone Market Fastest Growing in World [J], on 28 October 2007.
【5】NRS2006 [C].
【6】Web18 Back In The Red In Q1-11; Revenue Up 26.67% YoY, on August 3rd, 2010, http://www.medianama.com/2010/08/223-web18-back-in-the-red-in-ql-11-revenue-up-26-67-yoy/
【7】BROADBAND POLICY 2004 [C], Government of India Ministry of Communications and Information Technology Department of Telecommunications, http://www.dot.gov.in/ntp/broadband-policy2004.htm
【8】What's The Deal With The Group Buying Space In India? One HLGE Positive, on June 28th, 2010, http://www.medianama.com/2010/06/223-whats-the-deal-with-the-group-buying-space-in-india-one-huge-positive/
【9】Tallberg M 2005, Handset Bundling [J], 2005, http://www.netlab.tkk.fi/tutkimus/lead/leaddocs/tallberg.pdf
【10】71 Million People Claimed to have used Internet in 2009, New Delhi, Delhi, April 5, 2010, http://www.indiaprwire.com/pressrelease/internet/2010040547312.htm
【11】Microsoft India's Free Trial of Online Services for SMBs; No ERP, on July 21st, 2009, http://www.medianama.com/2009/07/223-microsoft-indias-free-trial-of-online-services-for-smbs-no-erp/
【12】India Government Develops $ 35 Tablet; What Can It Do? Features, How It Was Built, on July 23rd, 2010, http://www.medianama.com/2010/07/223-india-35-tablet-laptop/
【13】Ibibo Integrates Telco Billing For Micro-transactions In "Great Indian Parking Wars", on May 17th, 2010, http://www.medianama.com/2010/05/223-ibibo-integrates-teleco-billing-for-micro-transactions-in-great-indian-parking-wars/
【14】Social Network Ind yaRocks Raises Strategic Investment From ValueFirFst, on May 19th, 2010, http://www.medianama.com/2010/05/223-social-network-indyarocks-raises-strategic-investment-from-valuefirst/
【15】Ad Network Komli Media Raises $ 6 Million In Funding For AsiaPac Expansion, on July 14th, 2010, http://www.medianama.com/2010/07/223-ad-network-komli-media-raises-6-million-in-funding-for-asiapac-expansion/
【16】I-Cube 2009 [C].
【17】I-Cube Report 2008 [C].
【18】I-Cube Report 2009 [C].
【19】2009年，互联网在印度农村的普及情况。
【20】Give TRAI's Broadband Plan a Hand-Ajit Balakrishnan, on July 1st, 2010, http://www.medianama.com/2010/07/223-give-trai%e2%80%99s-broadband-plan-a-hand-ajit-balakrishnan/#more-18301
【21】IAMAI's Comments To Standing Committee On The Copyright (Amendment) Bill 2010, on June 15th, 2010, http://www.medianama.com/2010/06/223-iamais-comments-to-standing-committee-on-the-copyright-amendment-bill-2010/
【22】Times Audience Network To Open Up Its API; "Video Ad Inventory Has To Be Sold By The Publisher", on March 16th, 2009, http://www.medianama.com/2009/03/223-times-audience-net-work-to-open-up-its-api-video-ad-inventory-has-to-be-sold-by-the-publisher/
【23】Sify Consumer Biz Revenues Down 35% YoY; ePorts, Subscribers Decline, on April 26th, 2010, http://www.medianama.com/2010/04/223-sify-consumer-biz-revenues-down-35-yoy-eports-sub-scribers-decline/
【24】April 2010: 9M Broadband Connections In India; 16.9M Wireless Connections Added, on May 31st, 2010, http://www.medianama.com/2010/05/223-april-2010-9m-broadband-connections-in-india-16-9m-wireless-connections-added/
【25】Report: Cybercafes No Longer Gaming Hubs In India, on January 15th, 2010, http://www.medianama.com/2010/01/223-report-cybercafes-no-longer-gaming-hubs-in-india/
【26】基于I-cube 2009对印度农村7个地区声称互联网使用者进行的调查研究，调查人口基数为384万互联网使用者。
【27】International Music Videos On Hungama; Why Download? EMI, on February 24th, 2010, http://www.medianama.com/2010/02/223-international-music-videos-on-hungama-why-download/#more-15446
【28】基于2009年384万声称互联网使用者。
【29】Social Network IndyaRocks Raises Strategic Investment From ValueFirst, on May 19th, 2010, http://www.medianama.com/2010/05/223-social-network-indyarocks-raises-strategic-investment-from-valuefirst/
【30】Saregama Net Profits Up 42.4% On Flat Revenues; Revenues From Film Down, on January 20th, 2010, http://www.medianma.com/2010/01/223-saregama-net-profits-up-42-4-on-flat-revenues-revenues-from-film-down/
【31】基于2009年对印度7个地区14392位受访者的调查。2009年7个地区人口基数为2.902亿。
【32】NRS2006 [C].
【33】No Single Category Contributes More Than 10% To Our Revenues-IndiaMart CEO Dinesh Agarwal, on March 13th, 2009, http://www.medianama.com/2009/03/223-no-single-category-contributes-more-than-10-to-our-revenues-indiamart-ceo-dinesh-agarwal/
【34】以所有印度城市居民为基础。
【35】I-Cube 2008 [C].印度最大两座城市分别为：新德里、孟买；接下来的两大城市分别是：金奈、加尔各答；之后的4座城市分别为：班加罗尔、海德拉巴、阿默达巴德、普纳；再下来的8座城市为：巴特那、科钦、巴罗达、勒克瑙、卢迪亚纳、哥印拜陀、斋蒲尔、印多尔；最后的14座城市为：阿拉哈巴德、昌迪加尔、古瓦哈蒂、苏拉特、那格浦尔、博帕尔、布巴内斯瓦尔、杜尔格、维沙卡帕特南、特里奇、贝拉里、巴尼伯德、里苏尔、贾尔冈。
【36】http://www.medianama.com/2009/03/223-no-single-category-contributes-more-than-10-to-our-revenues-indiamart-ceo-dinesh-agarwal/
【37】IMRB Report [C].
【38】IMRB Report [C].
【39】Microsoft India's Free Trial of Online Services For SMBs; No ERP, on July 21st, 2009, http://www.medianama. com/2009/07/223-microsoft-indias-free-trial-of-online-services-for-smbs-no-erp/
【40】IMBR Report [C].
【41】On Integration of Maps With Social Networks, Events, News & More, on November 23rd, 2009, http://www.medianama.com/2009/11/223-on-integration-of-maps-with-social-networks-events-news-more/
【42】Ibibo Integrates Telco Billing For Micro-transactions In "Great Indian Parking Wars", on May 17th, 2010, http://www.medianama.com/2010/05/223-ibibo-integrates-teleco-billing-for-micro-transactions-in-great-indian-parking-wars/
【43】Bharti Airtel Ties Up With Encyclopaedia Britannica; Why Not Expand Coverage? on May 31st, 2010, http://www.medianama. com/2010/05/223-bharti-airtel-ties-up-with-encyclopaedia-britan-nica-why-not-expand-coverage/
【44】https://rni.nic.in/search_language. asp
【45】数据来源于印度船级社2010年第一季度统计。
【46】EmTech India: People Are The Network; Camera Technology, on March 3rd, 2009, http://www.medianama.com/page/176/
【47】71 Million People Claimed to have used Internet in 2009, on April 5, 2010, http://www.indiaprwire.com/pressrelease/internet/2010040547312.htm
【48】http://www.internetworldstats.com/asia.htm
【49】I-Cube 2009 [C].
【50】I-Cube 2009 [C].
【51】I-Cube 2009 [C].
【52】I-Cube 2009 [C].
【53】I-Cube 2009 [C].
【54】I-Cube 2009 [C].
【55】NDTV Worldwide & Beximco Group To Launch News Channel In Bangladesh, on January 11th, 2010, http://www.medianama.com/2010/01/223-ndtv-worldwide-beximco-group-to-launch-news-channel-in-bangladesh/
【56】 Zee News' Profit Up 9.7%; Six Channels To Be Demerged To ZEEL, on October 26th, 2009, http://www.medianama.com/2009/10/223-q2-10-zee-news-zee-entertainment/
【57】NDTV Worldwide & Beximco Group To Launch News Channel In Bangladesh, on January 11th, 2010, http://www.medianama.com/2010/01/223-ndtv-worldwide-beximco-group-to-launch-news-channel-in-bangladesh/
【58】Results Digest: TV Today Q1-10 Net Profit Plunges 79.5%; Deccan Chronicle Q1-10 Profit Rs. 770M, on August 4th, 2009, http://www.medianama.com/2009/08/223-results-digest-tv-today-q1-10-net-profit-plunges-795-deccan-chronicle-q1-10-profit-rs-770m/
【59】I-Cube 2009 [C].
【60】数据来源于印度电信管理局。
【61】［美］拉斐奇·多萨尼（Rafiq Dossani）：《印度来了：经济强国如何重新定义全球贸易》，张美霞、薛露然译．北京：东方出版社，2009年。
【62】B. G. Mahesh的讨论发言，B. G. Mahesh, Greynium信息技术有限公司CEO。
【63】I-Cube 2009-IMRB's annual syndicated study on Internet in India [C].
【64】IMRB Report [C].
【65】IMRB Report [C].
【66】IMRB Report [C].
【67】www.Medianama.com
【68】Ad Network Komli Media Raises $6 Million In Funding For AsiaPac Expansion, on July 14th, 2010, http://www.medianama.com/2010/07/223-ad-network-komli-media-raises-6-million-in-funding-for-asiapac-expansion/
【69】IMBR Report [C].所指财政年为2009年4月至2010年3月。
【70】IMBR online advertisement report [C].
【71】IAMAI advertisement report [C].
【72】BSNL FY09 Profit Down 30 Times, Restructuring Plans, 3G Tender, WiMAX, on July 22nd, 2009, http://www.medianama.com/2009/07/223-bsnl-fy09-profit-down-30-times-restructuring-plans-3g-tender-wimax/
【73】IAMAI advertisement report [C]
【74】I-Cube 2009 [C].
【75】Changes At The Top At Info Edge (Naukri); Net Profit Up 30%, on July 23rd, 2010, http://www.medianama.com/2010/07/223-changes-at-the-top-at-info-edge-naukri-net-profit-up-30/
【76】IMBR online advertisement report [C].
【77】IMBR: online advertisement report [C].
【78】IMBR: online advertisement report [C].
【79】IMBR: online advertisement report [C].
【80】IMBR: online advertisement report [C].
【81】IMBR: online advertisement report [C].
【82】IMBR: online advertisement report [C].
【83】IMBR: online advertisement report [C].
【84】Flipkart Raises $8-10M In Funding From Tiger Global: Report, on June 16th, 2010, http://www.medianama.com/2010/06/223-flipkart-raises-8-10m-in-funding-from-tiger-global-report/
【85】I-Cube Report [C].
【86】IMBR: online advertisement report [C].
【87】I-Cube reports [C].
【88】I-Cube 2007 [C]. Base: 30 Cities Users: 11.5 Mn.
【89】I-Cube 2009 [C], Base: 30 Cities Users: 11.5 Mn.
【90】Editorial: On Attempts At A Fan Following & Yahoo India's New-Found Content Focus, on May 10th, 2010, http://www.medianama.com/2010/05/223-editorial-on-attempts-at-a-fan-following-yahoo-indias-new-found-content-focus/
【91】I-Cube 2009 [C], Base: 30 Cities Users: 11.5 Mn.
【92】I-Cube 2009 [C], Base: 30 Cities Users: 11.5 Mn.
【93】I-Cube 2009 [C], Base: 30 Cities Users: 11.5 Mn.
【94】I-Cube 2009 [C], Base: 30 Cities Users: 11.5 Mn.
【95】MWC 2010: Advertising & Analytics: Telenity, Omniture, Shazam, mOcean, Open Wave [J].
【96】资料来源于搜索引擎营销专业组织搜索引擎营销代理和广告上调查，2007年12月全球调查结果。
【97】Search Engine Marketing Professional Organization survey of SEM agencies and advertisers, December 2007.
【98】http://local.google.co.in
【99】Search Engine Marketing Professional Organization survey of SEM agencies and advertisers, Global Results, December 2007.
【100】Search Engine Marketing Professional Organization survey of SEM agencies and advertisers, Global Results, December 2007.
【101】Video Ad Network VDOPIA Raises Funding From Nexus India Capital, on December 12th, 2008, http://www.medianama.com/2008/12/223-video-ad-network-vdopia-raises-funding-from-nexus-india-capital/
【102】Search Engine Marketing Professional Organization survey of SEM agencies and advertisers [J], Global Results, December 2007.
【103】Search Engine Marketing Professional Organization survey of SEM agencies and advertisers [J], Global Results, December 2007.
【104】Search Engine Marketing Professional Organization survey of SEM agencies and advertisers [J], Global Results, December 2007.
【105】I-Cube 2007 [C].
【106】Please refer to get a list of companies that are GAP certified. http://www.whoisagap.com/companies/
【107】11th annual Salary Increase Survey conducted by Hewitt Associates [M].
【108】Goldman Sachs reports [C].
【109】Goldman Sachs reports [C].
【110】I-Cube 2007 [C]. There was 42 million people who have experienced Internet in one form or other in 2007.
【111】State of Search Engine Marketing in India [C], IAMAI and Pinstorm.
【112】I-Cube 2007 [C].
【113】I-Cube 2008 [C].
【114】I-Cube 2008 [C].
【115】Ad Network Komli Media Raises $6 Million In Funding For AsiaPac Expansion, on July 14th, 2010, http://www.medianama.com/2010/07/223-ad-network-komli-media-raises-6-million-in-funding-for-asiapac-expansion/
【116】How India's New IT Act Affects User Generated And Copyright Content, on February 18th, 2009, http://www.medianama.com/2009/02/223-how-indias-new-it-act-affects-user-generated-and-copyright-content/
【117】Progress and status of different Telecom development parameters [J], April 2009.
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