CMK’s Aspiration in Support of P&G’s Vision
CMK is the voice of the world’s consumers and shoppers, navigating the way to improve consumers’ lives via connecting hindsight, insight, and foresight to drive business success. We are internal consultant and proactive business leader in company.
We lead the identification of consumer, market and retail evolution and robust predictions of business outcomes, and use it to drive company strategy and portfolio choice. We inspire teams to maximize new and established brand initiatives by acting on the integrated knowledge of:
(1) consumer/shopper’s needs and habits,
(2) market and retailer dynamics,
(3) external influences and,
(4) key drivers of business growth. This enables the design and optimization of robust propositions for established brands and new initiatives in both developing and developed markets.
We are collaborative leaders and crucial members of P&G’s global brand building community and China market research industry. We are committed to grow our future leaders via world class training, deliberate assignment/career planning and diversified organization.
Professional Career Development Opportunities in CMK
Associate Manager
Handles one brand under training of immediate manager.
Manager
Handles one or two brands as well as category projects.
Senior Manager
Manages one category e.g. Hair Care or Oral Care.
Associate Director
Manages several categories.
Director
Manages a large region and a large business.
General Manager/Vice President
Manages a large region or a group of categories on a global basis.
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