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对外关系部()

时间:2022-02-28 理论教育 版权反馈
【摘要】:Create P&G business advantage through External Relations excellence Leaders in business transformation through information and decision solutions.Cultivate superior influencer relationships to build a

Vision:

Create P&G business advantage through External Relations excellence Leaders in business transformation through information and decision solutions.

Mission:

Cultivate superior influencer relationships to build and protect the business and reputation of P&G and its brands.

This mission is carried out through excellence in five core disciplines: Brand PR, Regulatory and Technical and Relations, Government relations. Corporate Reputation and Consumer Relations.

Professional Career Development Opportunities

Your Initial Job Assignment:

External Relations encompasses work in: Government Relations, including managing P&G’s interactions with government locally, with the central government and international governments; Technical External Relations, includes the development of regulatory strategies, securing product approvals, ensuring regulatory compliance, issue and crisis management and brand technical support; Brand Public Relations includes planning and managing brand public relations programs, such as contacts and relationships with news media and key stakeholders and large scale integrated Marketing PR programs and annual retaining PR programs; Corporate Communications and Corporate Social Responsibility includes developing and deploying corporate public relations strategies, policies, and procedures and corporate communications programs to build P&G image and reputation; Technical Marketing includes building and leveraging relationships with external experts and professional organizations to build credibility for P&G research and our brands and development of communications to educate consumers about our brands.

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