改变了一个小镇

快速阅读2　普洱茶：改变了一个小镇

普洱茶曾是中国古代帝王钟爱的一种饮品，如今全国甚至全世界的寻常百姓都可以饮用它。人们喝普洱茶不仅因为它独特的味道，而且还看重了它诸多有益健康的功效。人们购买普洱茶也是因为它具有投资价值——如同美酒一样，越陈越醇。一些昂贵的普洱茶可能已有几个世纪的历史了。

最好的普洱茶来自云南省南部的普洱镇，普洱茶也是因此镇而得名。这里居住着许多少数名族，包括哈尼族和彝族。这个边境小镇拥有产出最早的普洱茶的茶树，小镇以此为荣。大量古老的茶树相继在普洱镇被发现，最老的树龄已达2 000到3 000年。

普洱镇是茶马古道的起点，这是古代一条连接云南，四川和西藏的贸易通道。之所以称其为茶马古道，是因为马车满载茶叶从云南和四川出发沿着这条通道前往西藏去换取马匹和草药。它是古代海拔最高，最具风险性，也是最长的一条贸易通道，总长超过5 000公里，至今已有2 000多年的历史了。

普洱茶的产生纯属偶然。清朝乾隆皇帝统治期间（1711—1799），当地的茶商将未干透的茶叶压成砖状，并将其作为贡品进京献给皇上。长途跋涉，历尽艰辛后，茶商和他的队伍终于抵达京城，可是他们却吃惊地发现原本是绿色的茶砖却发酵变成了棕色。茶商预料到自己性命不保，就用“变质的”茶叶沏了一杯茶。但令他惊讶的是，茶水呈现出了美丽的红棕色并且还有种奇妙的味道。于是他将茶砖进献给皇上，皇上立刻赞不绝口。从此，此茶被称作普洱茶，成为皇室喜爱的冬日饮品。

皇上对普洱茶的称赞也激起了全国上下的茶商对普洱茶的热情。他们蜂拥到普洱镇，在那里开店铺，设商号去采购，包装，出运这种特殊的茶叶。据普洱镇的年册记载，普洱茶贸易在清朝道光、同治年间（1821—1874）达到高峰。普洱镇也因此成为汇集300多种不同贸易的商业中心，道路两侧餐馆茶室林立。茶马古道起于普洱镇，延伸出五条线路，分别是东北线，南线，西北线，东南线和西线，通往内陆和邻国。除了运输普洱茶，古道还担负了中国不同区域之间以及中国与其他国家之间文化交流的功能。

近几年，云南省组织了一系列推广普洱茶及其文化蕴涵的活动。其中之一就是由思茅（古代普洱镇的一部分）主办的普洱茶节。作为普洱茶的原产地以及茶叶生长加工配发中心，普洱镇蓬勃发展起来。它正在努力巩固自己“茶都”的美名，宣传独特的少数民族文化和引人入胜的风土人情，促进当地经济的发展。

练习答案

I.

1. Former US President Richard Nixon took home some White Rabbit milk candy as a special gift from Premier Zhou Enlai.

2. 430； these brands must have been in existence before 1956 and highly popular among customers.

3. “A heritage brand is more than a product， it represents the culture of China and has deep traditional roots.”

4. They were defeated by fake and inferior Wangmazi products.

5. Now it has diversified its product range to include more than 300 models of racing and mountain bikes to meet new demands and tastes.

6. Yes， I agree. There are some examples mentioned above. Such as the Flying Pigeon brand， Tongrentang etc.

II. 1. b 2. c 3. j 4. a 5. h 6. g 7. d 8. e 9. i 10. f

III.

在今天的中国，每天都有新品牌出现。而那些传统品牌只对中老年人有吸引力，年轻一代对此却并不感冒。北京著名的“稻香村”糕点店前总是排满了长队，但排队的顾客大部分都是五六十岁的中老年人。年轻人则更多出现在肯德基或者必胜客里。一些老品牌常因服务差和效率低而受到指责。到天津的旅客常常会迫不及待的去品尝天下最好吃的包子，但却时常抱怨狗不理总店的服务。理所当然的认为自己是老品牌，这些想法使他们有时过于骄傲以至于忽略了顾客。

IV.

1. Honesty and hard work contribute tosuccess and happiness.

2 They complainedbitterly about the injustice of the system.

3. With her at the wheel， the company began to flourish with new businesses.

4. Compared with those who are suffering， we are better off.

5. Our product is sure to win out over that of our competitors.

V. Omitted

快速阅读1

I. 1. F 2. T 3. T 4. F 5. F

II. 1. D 2. B 3. A 4. D 5. C

快速阅读2

I.

1. They down the brew not just for its distinctive flavor， but also for its many associated health benefits.

2. The best Pu’er tea comes from the county it takes its name from—Pu’er County—in southern Yunnan.

3. Pu’er tea was created by pure accident. During the reign of Qing Emperor Qianlong(1711-1799)， a local tea merchant pressed tea leaves into bricks before they were completely dry and brought them to Beijing as an imperial tribute. When the merchant and his team arrived in the Chinese capital after a long and arduous journey， they were shocked to discover that the originally green tea bricks had fermented and turned brown. Expecting nothing but to lose his head， the merchant made a cup of tea with his “spoiled” leaves. To his surprise， the tea has a pleasant reddish-brown color， and a fantastic flavor. So he presented the tea bricks to the emperor， who was instantly impressed. Thus the tea was dubbed Pu’er tea， and became a favorite winter beverage in the imperial palace.

4. the Pu’er tea business reached its heydays during the reigns of Qing emperors Daoguang and Tongzhi (1821-1874).

5. In recent years Yunan Province has organized campaigns to promote Pu’er tea and the rich culture behind it.

II. 1. F 2. T 3. F 4. T 5. T