企业发展类新闻

7.6　企业发展类新闻

在改革开放与经济进程中，各类企业无疑扮演着十分重要的角色，因此，企业发展也是我国新闻报道的主要内容。此类报道既有就某单一企业的发展状况进行介绍，也有描述具体某一行业的企业经营情况。就报道内容来说，企业发展过程中的热点既有并购活动，也有增强企业自主创新能力，其他报道侧重点还包括加大科技投入，加强研发队伍建设，不断推出高科技新产品占领市场等。对企业在某一阶段的运行情况进行综述也是常见的报道内容。此外，近年来对民营企业的发展也十分关注。在翻译此类新闻报道的时候必须首先熟悉相关词汇，如自主创新independent innovation，景气指数prosperity，研发research and development(R＆D)等。在语言风格上和报道模式上，此类新闻报道采用的词语和句式与经济贸易类报道相近，可以参照。删繁就简、适度编译、适当补充仍然是比较常用的翻译手法。

新闻报道翻译实例一

美的斥资16.8亿收购小天鹅江苏企业出现大规模重组

【口导】记者今天获悉:广东美的电器收购无锡小天鹅目前已经进入审批阶段，待江苏省国资委批准后将正式生效。

【配音】据1月26日美的电器与无锡市国联发展集团签署的《股份转让协议》，美的以16.8亿元收购小天鹅24.01%的股份，成为小天鹅的最大股东，小天鹅也将逐步完成“民进国退”步伐。

至此，在最近不到三个月的时间内，江苏多家在国内享有盛名的大型制造企业悄然完成了大规模资产重组，涉及资产都在十几亿元以上。去年12月底，面对激烈的汽车市场竞争，上汽与南汽实现我国汽车史上规模最大的一次资产重组，从而加快打造具有世界竞争力的大型汽车企业，参与国际汽车市场竞争。中国“鞋王”森达将其制鞋业务全部出让给百丽，从此将全力进入能源领域。江苏最大的工业企业沙钢集团收购永钢集团紧接着又迈出国门收购了南美一家钢铁企业。

经济界人士认为:目前频繁发生在大型制造企业之间的大规模资产整合一方面说明我国制造业经过几十年充分发展，目前已到了规模效益期，整合能降低成本避免重复投资，从而具备或增加与国际企业竞争的资本。譬如美的:2007年实现净利润11.93亿，计划在2010年实现1 000亿销售收入，收购小天鹅股份将极大提高其在洗衣机行业市场占有率和品牌影响力，加快做大做强白色家电产业。

另一方面也喻示着经济发达的江苏，产业升级正在加速，小天鹅的股权转让表明以无锡为代表的苏南地区产业结构导向开始悄然发生变化。

Midea Electric buys 24%stake in Little Swan

Guangdong-based Midea Electric Appliances Co．，China's largest publicly traded maker of household goods，bought a 24-percent stake in Wuxi Little Swan Co．to become the washing-machine maker's biggest shareholder．

The deal was signed on February 26 between Midea and Wuxi Guolian Development(Group)Co．Ltd．，the controlling shareholder of Little Swan．It ended a nearly three-week bidding battle between Midea，Sichuan Changhong Electric Co．，the country's second-largest maker of televisions and Italy's Indesit，a leading home-appliance maker in Europe．Midea paid 1.68 billion yuan or US!235 million for 87.7 million Little Swan shares，raising its stake to 29 percent．Midea bought the stake at an average of 19.16 yuan a share， according to Bloomberg News．That's a 13-percent discount to Little Swan's 21.90 yuan price on January 11．Changhong quit the bidding as it felt the price was too high while Guolian also demanded a cash purchase．

Midea plans to expand as higher wages and China's surging real-estate market boosts demand for refrigerators，washing machines and air conditioners．Midea is now China's second largest household air conditioner manufacturer and has recently started to enter the refrigerator and washing machine fields．Retail sales in China，the world's fastest-growing major economy，rose 17 percent last year．

Midea said in previous statements that the acquisition will further optimize and improve the company's strategy in the white goods industry．For Midea，buying Little Swan would be faster than developing its own washing-machine brand．

In the past three months，several renowned giant manufacturing enterprises in East China's Jiangsu Province underwent significant changes in companies' capital structure．Over one billion yuan of assets were involved in each recapitalization．

Shanghai Automobile Industry Corporation or SAIC，the largest carmaker in China，acquired the vehicle and core auto parts operations of Nanjing Automobile Corporation or NAC under a 286 million USD deal at the end of 2007．This has been the largest recapitalization ever made in China's auto history．

SAIC and NAC both have a car brand based on the classic British marque，Roewe and MG respectively．SAIC will be using the Longbridge plant as a stepping stone into Europe and other overseas markets．

Meanwhile，Jiangsu Sengda Group，one of the top shoe manufacturers in China，has sold its shoe-making business to Belle，another famous shoemaker in the nation，and has prepared to tap into the energy sector．Shagang Steel，Jiangsu's largest industrial enterprise，has successfully acquired a steel business in Latin America following its acquisition of Yonggang Group Co．Ltd．

Accordingtoeconomists，thelarge-scalerecapitalizationamonggiant manufacturing enterprises indicates that the country's manufacturing industry has entered the scale efficiency stage after decades of rapid development．Midea is a case in point．The company registered a net profit of 1，193 million yuan in 2007，and plans to reach a sales revenue of 100 billion yuan by the year 2010．The acquisition will further optimize and improve the company's strategy in the white goods industry．

On the other hand，the move is a reflection of the accelerated upgrading of industrial structure and it also implies that the industrial structure of South Jiangsu is undergoing a change．

新闻报道翻译实例二

民营企业:社会效益与经济效益并驾齐驱

标题:社会效益与经济效益并驾齐驱——我省发布民营企业履行社会责任统计结果

【口导】相比数据翔实的营业收入或者纳税额，我省的众多民营企业究竟承担了多少社会责任，这一直是个模糊的概念。今天，省有关部门发布了权威的统计数据，用数字来量化民营企业的社会责任。

【配音】从2007年8月起，省工商联在我省民营企业中选取7 384家有一定规模、具有代表性的民营企业进行问卷调查。调查结果显示:

【字幕】民营企业成为吸纳就业人员的主渠道

【配音】民营企业已经成为我省新增就业的主渠道，约占当期新增就业的80%，在参加此次调查的企业中，农民工和下岗职工达到260万人，占到用工总数的86%。

【字幕】民营企业的用工环境呈现越来越好的发展态势

【配音】2001年至2006年底，参与调查企业共计投入29.7亿元用于员工培训，每家企业平均投入近40万元。在其中参与员工社会保障情况统计的6 789家企业中，劳动合同签订率为92%，高于全省1.6个百分点。

【字幕】民营企业成为参与社会慈善公益事业的主要力量

【配音】统计数据显示，参加统计的民营企业自1994年至2006年底以来，参与光彩事业投资累计到位资金395亿元，占全国总数的31.7%，安置就业85.7万人，带动脱贫86万人。企业参与慈善公益捐赠累计折合66.9亿元，受惠人数达579万人。

统计数据同时指出，在被调查的240万员工中，参加养老保险、失业保险、医疗保险以及工伤保险的比例只占61%、50.4%、53%和67%。江苏省民营企业在做好员工保障方面还大有可为。

Jiangsu releases private enterprise CSR statistics

The Industry and Commerce Federation of East China's Jiangsu Province releases on Thursday authoritative statistics about the Corporate Social Responsibility or CSR undertaken by privately-run enterprises across the province．

The figures illustrate in a detailed way the social responsibility commitments of the private sector to the employees，environmental protection，public welfare，and so on．

A total of 7，384 private enterprises in Jiangsu have answered the questionnaire survey since August，2007．The survey is intended to provide an overview of the private sector's way of integrating the economic，social，and environmental imperatives of their activities．

According to the statistics，private enterprises have become the major provider of employment in the province，creating about 80 percent of all the new jobs．2.6 million employees in the 7，384 companies surveyed are migrant workers and layoffs，accounting for 86 percent of the total．

Figures also show the province's private sector injected a total of 2.97 billion yuan into employee training from 2001 to the end of 2006，an average investment of 400，000 yuan for each business．92 percent of 6，789 enterprises sign job contracts with their employees，1.6 percentage points higher than the provincial level．

857，000 new jobs were created from 1994 to 2006 by all the private enterprises surveyed，lifting 860，000 people out of poverty，statistics show．About 6.69 billion yuan was donated to charity endeavors during the 13 years，benefiting more than 5 million people．

新闻报道翻译实例三

一季度我省企业经济运行状况总体稳定

【口导】记者今天从国家统计局江苏调查总队了解到，受原材料、能源价格上涨和人民币升值等因素影响，一季度我省企业景气指数为132.5，企业经济运行状况总体上呈现基本稳定的态势。

【配音】数据显示，一季度我省消费对经济的拉动作用正逐步增强，批发与零售业、社会服务业等消费类行业的企业景气指数分别达到149.22和147.01，均高于全省平均水平。其中，计算机服务和软件业的企业景气指数为153.14，居各行业首位。今年1～3月，我省国有企业景气度仍持续领先，企业景气指数为152.09，同比上升8.69点，居各注册类型企业首位。此外，我省通信设备、计算机及其他电子制造业等支柱产业均呈现良好发展态势，尤其是装备制造业所属各行业，盈利景气指标均高于全省水平10～40点。

目前，有超过六成的企业家对当前宏观经济景气状况持“乐观”态度，专家预测，二季度我省企业景气将有较为明显的回升，原材料、能源价格及商品购进价格景气亦趋于乐观。

Jiangsu firms run steadily in Qtr.1

Enterprises in East China's Jiangsu Province are reporting stable production in operation during the first quarter of 2008，according to the latest statistics released last Friday．

Affected by the RMB appreciation as well as price hikes in raw materials and energy，the enterprise prosperity index，which reflects the operation status of micro-entities，was recorded as 132.5，down 7.42 points from the previous quarter．The entrepreneur confidence index reported 135.03，a drop of 1.83 points．

Experts said the two indexes remained high in spite of declines in the first three months．It shows that the economic environment for business operation in the province remains stable．

Figures indicate the economic growth of Jiangsu was greatly spurred by consumption during the first quarter．Consumer sectors such as wholesale and retail and service industry registered 149.22 and 147.01 respectively in the enterprise prosperity index，higher than the province's average level．The index for computer services and software sector reached 153.14，topping all consumer industries．

Meanwhile，the prosperity index for state-owned businesses in the province hit 152.09 in the first quarter，climbing 8.69 points on a yearly basis and taking a lead among various registered firms．In addition，the province's pillar industries such as electronics manufacturing maintained a good momentum of growth．Equipment manufacturing sector reported a high index in profit prosperity，statistics show．

At present，over 60 percent of all entrepreneurs provincewide keep optimistic that the macro economy will maintain its prosperity．Experts predicted the enterprise prosperity index would rise remarkably in the second quarter of this year．